Putting dancers' shorter, racier panties on display meant underwear stopped being about modesty and practicality and became intrinsically linked with sex and seduction.
Today pants are big business. But it's not just in the high street that business is booming. Elle MacPherson, Kylie Minogue, Jordan and most recently the Pussycat Dolls are all falling over themselves to get us in their specially designed smalls.
And high end lingerie store Agent Provocateur has bucked the economic downturn by raising their worldwide sales of erotic undies by eight per cent over the past year. Part of knickers' appeal is in selling sex - after all, if love was truly blind then men would not delight in the mere thought of a skimpy red thong.
But increasingly today's pants are more about women's attitude. Danae Shell, co-editor of www.
Panties - Wikipedia
Danae says: "Women can now wear something that means something to them. The right pair of pants are a great confidence boost for women, a little secret gift to themselves that will help see them through that big job interview, exam, or big meeting.
Suddenly knickers aren't about practicality or looking good, they are about power and how women feel in their own pants. The right pair can make a girl feel sexy, empowered, even a little bit naughty and keep a smile on her face all day long even if she's just sitting at a desk. Because that's the thing: Granny panties always show through and they always veer into wedgie territory. They're noticeable under airy white dresses in the summer, silk jumpsuits, skinny jeans and don't even get me started on what they do to your butt in leggings.
Aerie Blooming Lace Boybrief
I wear thongs for myself, not for men, because they're comfortable and make me feel sexy and like I can easily slip into any outfit. I'm as feminist as they come, but I don't need feminist underwear. Type keyword s to search. You have successfully emailed the post.
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Victoria's Secret has built a business around skimpy thong underwear and push-up bras. But this approach might need to change soon. But the brand is under pressure.
From Granny Panties to Thongs
As consumers' opinions of beauty change, Victoria's Secret seems outdated. More: Retail Victoria's Secret. Watch out, Victoria's Secret: women are abandoning sexy underwear Watch out, Victoria's Secret: women are abandoning sexy underwear A new trend in underwear could spell trouble Featured Traffic is awful. All rights reserved.
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